This book will offer a timeless approach to operating a new venture that consolidates my decades of first-hand experience in startups, along with many case examples from dozens of clients and former students, to expose what truly makes startups succeed…and fail. This book will offer practical tools and frameworks to set a new venture up for success, and realign a team that’s fallen off the path. My hope is that it becomes the go-to resource for anyone setting off on the rollercoaster ride that is the entrepreneurial journey.​